Google is planning to use twitter social platform As Microsoft will likely do with LinkedIn, consider that Google would integrate its main tools into the Twitter platform to facilitate the production and sharing of content. In other words, YouTube, Google Docs, Drive, Calendar, and others would be available directly in the Twitter user interface for quick access. That would be great.
Google is planning to buy Twitter as Microsoft did to linkedin
Perhaps more significant, however, is the potential Twitter offers to Google's online advertising business model, where the vast majority of its revenue is generated.
In its glorious past, Twitter resisted offers from rivals like Facebook and even Google. But now the marketplace is different. The 140 character-limited social network is facing heat from its investors for failing to increase the user base. To make matters worse, Twitter was recently overtaken by Snapchat in overall active users (150 million versus 136 million).
Messengers like WhatsApp and Facebook Messenger have already surpassed Twitter in total number of users. To make matters worse, after announcing losses of $521 million in 2015, Twitter’s shares fell by 7 percent at the beginning of the year. So several shareholders of the company see an offer from Google as a potential to recover their lost investment.
In addition to this, the company has been using other resources to monetize its service better. One is to allow its advertisers to observe an emoji sent by users. This helps companies better target its advertisements.
What is your opinion of the possible purchase of Twitter by Google? Let us know in the comments.
Hope you like this article(Google is planning to buy Twitter as Microsoft did to linkedin). share and make comment.
Post A Comment:
0 comments:
Post a Comment